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Turn Google Ads into a real customer acquisition channel
If you're running Google Ads for your ecommerce brand, you know potential and performance are two different things.
As one of the leading Google ads agencies in the space, most accounts Echelonn sees have the same issues. Campaigns that should be paused are still running. Revenue is being misattributed. And there's wasted spend hiding in places no one's checking.
The fix isn't more budget. It's better structure, better feeds, and better strategy.
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If you're already spending on Google and not confident your account is where it should be, book a free audit with Echelonn. No pitch. Just clarity on what to fix first.
Good morning ☀️, leader of the next generation.
We will talk about agents. AI agents.
They will change the way how we do business, how we interract and even how we do our everyday lives.
Agents will build business.
Agents will organize your day.
Agents will fill up your fridge.
I will let that sit in here for a while, so we can imagine and build the future together one agent at a time...
⚡ WHAT'S AT STAKE TODAY ⚡
- 🚀💰 Hightouch reaches $100M ARR fueled by marketing tools powered by AI
- 🍎🤖 Google rolls out a native Gemini app for Mac
- 🚀💎 This startup is betting tokenmaxxing will create the next compute giant
- 🔒💰 Gitar, a startup that uses agents to secure code, emerges from stealth with $9 million
- 🎨🤖 Adobe's new Firefly AI assistant can use Creative Cloud apps to complete tasks
- 💭🗣️ Reid Hoffman weighs in on the 'tokenmaxxing' debate
- 👟🤖 After sale of its shoe business, Allbirds pivots to AI
- 🇮🇳💻 India's vibe-coding startup Emergent enters OpenClaw-like AI agent space
- 📚🤖 AI learning app Gizmo levels up with 13M users and a $22M investment
Hightouch's AI marketing tools drive company to $100M revenue milestone
Hightouch reaches $100M ARR fueled by marketing tools powered by AI
The marketing industry has undergone a dramatic transformation. Where brands once depended on creative teams and external agencies to produce personalized ad content, artificial intelligence is now revolutionizing how marketing campaigns are created and executed.
Hightouch, a seven-year-old startup, has emerged as a leader in this shift with its AI-powered marketing platform. In late 2024, the company introduced a groundbreaking service that enables marketing professionals to generate custom content independently, serving major brands including Domino's, Chime, PetSmart, and Spotify without traditional design team involvement.
The results have been remarkable. Since launching its AI product 20 months ago, Hightouch has generated an additional $70 million in annualized recurring revenue (ARR), propelling the company to a significant milestone of $100 million in total ARR.
"Before GenAI, it was impossible for someone without many, many years of design skills to create consumer-level assets," explains Kashish Gupta, Hightouch's co-CEO. The company operates under dual leadership, with Gupta alongside co-CEO Tejas Manohar, who previously served as an engineering manager at Segment before its $3.2 billion acquisition by Twilio in 2020.
What sets Hightouch apart is its sophisticated approach to AI-generated content. While many brands initially experimented with general foundational AI models, they quickly discovered significant limitations. These broad AI systems, which power standard chatbots, lack specific brand knowledge and often produce content that fails to meet professional standards.
"Foundation models didn't know about specific consumer brands, whether it was colors or fonts, tone, or assets," Gupta notes. "The LLMs would hallucinate products that didn't exist, and you can't do advertising and emails on products that don't exist."
Hightouch's solution addresses these challenges through direct integration with existing creative workflows. The platform connects seamlessly to customers' established tools, including Figma design files, photo libraries, and content management systems. This integration allows the AI to "learn" each company's unique brand identity, style guidelines, and visual assets.
The platform's AI agents leverage this brand-specific knowledge alongside customer insights to autonomously create personalized ad campaigns. This eliminates traditional bottlenecks where marketers waited for designer availability or developer resources, enabling faster campaign deployment and iteration.
Quality control remains paramount in Hightouch's approach. The AI focuses on creating professional-grade images and videos that avoid the artificial or generic appearance often associated with AI-generated content. Rather than creating assets from scratch, the system intelligently combines authentic brand elements with generated backgrounds and complementary design elements.
"For example, Domino's will never generate a pizza," Gupta illustrates. "They'll always use existing images of pizza, and they'll place it into an ad where the background might be generated, and other things might be generated around it."
This hybrid approach ensures brand authenticity while leveraging AI's efficiency and personalization capabilities. The strategy has proven highly effective, enabling rapid scaling across diverse brand portfolios while maintaining consistent quality standards.
The company's growth trajectory reflects strong market validation. Hightouch now employs approximately 380 people and achieved a $1.2 billion valuation during its $80 million Series C funding round in February 2025, led by Sapphire Ventures.
As AI continues reshaping marketing workflows, Hightouch's success demonstrates the potential for technology that enhances rather than replaces human creativity, providing marketers with powerful tools while preserving the authentic brand experiences that resonate with consumers.
How Intrepid hit record profits without dropping its principles
29% revenue growth. Record profits. And a company willing to say what didn't go to plan. Intrepid's 2025 Integrated Annual Report shows how purpose and profitability scaled together, and what it's targeting next on the path to $1bn.
Google launches native Gemini Mac app with instant shortcuts
Google rolls out a native Gemini app for Mac
Google has released a native Gemini app for Mac, joining competitors OpenAI and Anthropic who already offer Mac applications. The app enables users to access Gemini anywhere on their Mac using Option + Space shortcut for instant assistance.
Key features include screen sharing capabilities with local file support, allowing users to ask questions about charts or documents they're viewing. The app also supports image generation with Nano Banana and video creation with Veo. It's available globally for macOS 15+ users at gemini.google/mac.
🎙️ The Supercharged Podcast Is Growing
Real Conversations with the People Building the AI Future
The Supercharged Podcast is quickly becoming a space for real, unfiltered conversations about AI — beyond the hype, tools, and surface-level takes.
Each episode dives deep with founders, operators, and builders who are actively working with AI — or building AI-first companies — to uncover how it’s truly changing the way work gets done.
From strategy and systems to real-world execution, these conversations are practical, honest, and focused on what actually works — not just what sounds good.
⚡ Trends for the Future
AI learning app Gizmo levels up with 13M users and a $22M investment
Gizmo secures $22M Series A funding after reaching 13 million users.
Since launching in 2021, Gizmo has experienced remarkable growth, transforming from a promising AI-powered learning platform into a global phenomenon with over 13 million users across 120+ countries. This represents a massive leap from the 300,000 users the company had when last covered in 2023.
The dramatic user growth has caught investors' attention, resulting in a $22 million Series A funding round announced Tuesday. Led by Shine Capital, the round included participation from Ada Ventures, Seek Investments, GSV, and returning investor NFX, which previously led Gizmo's $3.5 million seed round.
Gizmo's platform uses artificial intelligence to convert students' notes into interactive study materials, targeting teenagers and young adults through gamified learning experiences. The app incorporates game mechanics like leaderboards, streaks, limited daily lives for incorrect answers, and friend challenges to maintain user engagement.
This gamification approach addresses a critical challenge in education technology: sustaining student attention in an era of declining academic performance and shortened attention spans. With young learners increasingly drawn to platforms like TikTok and YouTube, Gizmo aims to redirect screen time toward productive learning.
The timing appears strategic, as academic performance in the U.S. has reached historic lows according to the 2025 National Assessment of Educational Progress. Excessive screen time and reduced attention spans have been identified as contributing factors to this decline.
CEO Petros Christodoulou plans to use the funding to expand Gizmo's engineering and AI teams while increasing presence in the U.S. college market. The company will scale from seven employees to approximately 30.
Gizmo's growth stands out in the competitive micro-learning space, which includes established players like Anki and Quizlet, as well as newer entrants like Yuno (1 million downloads) and Knowt (7 million users). Achieving 13 million users in just a few years demonstrates the platform's strong market fit and engagement strategy.
⚡ Let’s Make AI Actually Useful:
What Would Move the Needle in *Your* Industry?
AI has potential — but generic advice rarely helps.
What would be genuinely valuable for AI to do in your industry right now?
• Automate a painful workflow?
• Improve decision-making?
• Replace a manual process that wastes time?
• Help your team upskill faster?
Tell us what you’d want AI to handle — or where you feel stuck.
We’re using these insights to curate **industry-specific trainings, live webinars, and practical guidance** you can actually apply.
🌡️ Use the Satisfaction Thermometer to show us how much you enjoyed The Supercharged today ;)
The Supercharged is aiming to be the world's #1 AI business magazine and is on a mission to empower 1,000,000 entrepreneurs worldwide by 2026, guiding them through the transition into the AI-driven creative age. We're dedicated to breaking down complex technologies, sharing actionable insights, and fostering a community that thrives on innovation, to become the ultimate resource for businesses navigating the AI revolution.
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