Good morning ☀️, leader of the next generation.

I believe this: Technology, when used with intention, doesn’t distract us — it awakens us.

It shows us who we are. What we can build. How far we can go. It strips away the noise and gives us tools that let our natural genius come through.

That we stop waiting for the world to hand us permission — and we start using the tools already in our hands to create, to express, to become.

This is not about keeping up. It’s about breaking through.

🔊 Search Reinvented

Perplexity Launches a $200 Monthly Subscription Plan

Perplexity joins the AI hyper-premium tier trend with its $200 Max plan.

Perplexity has unveiled its $200-per-month Max plan, stepping into the hyper-premium AI market pioneered by OpenAI. This bold move aims to cover the high costs of delivering advanced AI services.

💸 A Growing Hyper-Premium Trend

The new Max tier follows a wave of $200 AI subscriptions from OpenAI, Google, and Anthropic, reflecting how expensive it is to serve heavy AI users with top-tier models.

📊 Features for Power Users

Subscribers get unlimited Labs access, early Comet browser entry, and priority use of leading models like OpenAI’s o3-pro and Claude Opus 4—targeting the heaviest AI search and research workloads.

🔥 Financial Stakes

The plan could help offset huge compute costs. Perplexity’s burn rate hit $65M last year, outpacing its $34M revenue. The Max tier aims to fix those economics while the company seeks a $14B valuation.

⚔️ Competitive Pressures

The launch comes as Google, OpenAI, and Anthropic push deeper into search and browser tools—sometimes as both suppliers and rivals. Max revenue could buy Perplexity room to negotiate or build its own models.

🔍 Can It Pay Off?

If enough power users pay, Max could prove AI’s premium path works. If not, Perplexity may face the same sustainability puzzle confronting the entire generative AI space.

🚫 AI Investment Clash

OpenAI Denounces Robinhood's ‘OpenAI Tokens’

OpenAI says no deal with Robinhood

OpenAI has condemned Robinhood’s sale of ‘OpenAI tokens’, warning they offer no real equity or endorsement from the AI firm.

Robinhood claims the tokens give indirect exposure via special purpose vehicles, but OpenAI insists transfers require its approval.

The move highlights the risks of unauthorized secondary markets in private equity as startups tighten control of share transfers.

⚡ More AI Bites

1. 💸🏛️ US chipmakers could see bigger tax credits if Trump's spending bill passes. Silicon subsidies get political boost!
2. 🎮🌍 Could Google's Veo 3 be the start of playable world models? Video AI meets interactive gaming!
3. 🎬🤖 Wonder Dynamics co-founder Nikola Todorovic joins the AI stage at TechCrunch Disrupt 2025. VFX guru talks robot future!
4. 📊🏆 AI job predictions become Corporate America's newest competitive sport. Executives compete over robot forecasts!
5. 🧬🏥 Longitude Prize ALS promotes use of AI to find new treatments. Medical competition gets algorithmic boost!
6. 🛒📉 Few retail leaders confident in current AI capabilities, EY report finds. Shopping robots still need work!

What if your story was your sales strategy?

This week, I sat down with Maury Rogow, Hollywood producer and branding mastermind behind $2.5B in brand growth.

We talked about why the brands that feel effortless aren’t the loudest — they’re just the most aligned.

⚡ Trends for the Future

X Is Piloting a Program That Lets AI Chatbots Generate Community Notes

X pilots AI-generated Community Notes

The details:

Social platform X is testing AI-generated Community Notes, letting chatbots like Grok write fact-check blurbs that still require community consensus before going live.

The experiment expands Musk’s crowdsourced fact-checking model—but critics warn AI’s tendency to hallucinate could slip errors into notes meant to fight misinformation.

Research suggests humans and AI should co-create notes, with final checks from human raters. But too many AI notes could swamp volunteers and weaken the system’s quality.

What makes this crucial: If AI proves unreliable here, it could backfire on X’s credibility—testing whether bots can responsibly help the fight against viral falsehoods.

⚡ You’re Smart. Strategic. Intentional. So Let’s Be Real:
Where Are You Holding Back— On Purpose?

Every smart operator has something they’re intentionally avoiding.

Not because they’re lazy — but because it’s risky, unknown, or just... a bit *uncomfortable*.

So what’s that thing for you?
That one decision, move, or experiment you know would push you forward — but you’ve been choosing not to do it.

Tell us — and we’ll share a tactical POV or tool to help you rethink it.
No fluff. Just momentum.

🛍️ Need a little dopamine hit? We got you.

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🎬 How to Use AI Agents to Build High-Converting Video Ads

Build once. Scale everywhere. In just minutes.

What if: Instead of spending weeks scripting, editing, and testing ads… you could build 10 variations of a high-converting video in 15 minutes — with agents handling the voiceover, visuals, call-to-action, and even the hook testing?

That’s exactly what we’ll show you this week — live.

Why This Changes Everything for Founders 🧠

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• 🔁 Test Like a Pro: Run A/B tests on 10 hooks, CTAs, or visuals — while you sleep.
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• 📦 Works for Any Product: Digital or physical — agents adapt to your niche & brand voice.

📅 Join the Live Session w code Supercharged

We’ll walk you step-by-step through building your own ad-generating agent — no code needed.

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You’ll leave with a working prototype, free templates, and 5x more speed in your next ad campaign.

🎁 Bonus for Attendees:

• ✅ AI Agent Template for Ad Generation
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• ✅ Entry to win a Free AI Strategy Audit